Example of a Likert scale:įor example, the researcher uses a Likert Scale question as a dichotomous option question to collect product feedback. Responses are measured in a range of values. Psychologist Rensis Likert established a distinction between a scale that materializes from a collection of responses to a group of items (maybe 8 or more). Researchers often use this psychometric scale to understand the views and perspectives towards a brand, product, or target market.ĭifferent variations are focused directly on measuring people’s opinions, such as the Guttman scale, Bogardus scale, and Thurstone scale. Want to use the Likert scales in a survey? Do it with QuestionPro!ĭefinition: A Likert scale is a unidimensional scale that researchers use to collect respondents’ attitudes and opinions.Best practices for analyzing the results of Likert scales.
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